Publicity Coordinator responsibilities

 

The Publicity position (PR Coordinator) contributes to our outreach and enrollment effort. The position reports to the Director of Admission. It is a part time position: eight to twelve hours a week. The specific number of hours may vary from week to week and will include some summer hours.

 

The work can be done at school or from home, will require building relationships with area editors and reporters, and may require occasional visits to area papers. The position includes access to our daily up-dates from the Head of School, which provide items for stories, and to our First Class email user groups, which will provide additional previews of stories. In addition, the web site provides the school calendar.

 

The goal is for story and/or photo placement weekly in some papers, with story placement the ideal, including a once a month alumni feature. The occasional feature story written by a paper’s own staff is a quarterly goal. The PR Coordinator will work with the Development Office and Alumni Coordinator on alumni pieces and will also coordinate with our web master to assure regular up-dates to our web site.

 

Ideally, the position includes the ability to take digital photographs that can augment some of the stories – and also be useful for placement on our web site. The position will not, however, be responsible for taking all photographs. The PR Coordinator also gathers the stories that appear in print and assures that the school has a copy and that a copy is posted.

 

In addition to First Class, the position may also require specific software such Photoshop. The Director of Admission will assure that such software as needed will be provided.